8 Ways to Make Your Skincare Products More Effective

Learn the tricks that maximize their wrinkle-fighting, brightening, and moisturizing performance.


Think of the surface of the epidermis—those dead cells—as a barrier. You have to remove it for products to get in. This particular barrier is more like a gossamer curtain than a brick wall, however, so go easy. Basic cleansers free up pores by removing dirt and oil, but to truly increase absorption, you’ll need an enzyme– or acid–based cleanser, or a grainy scrub with small, smooth particles.

Check out our exfoliatiors and peel section to find the one best suited for your skin type.


Your skin has a firm first-come-first-serve policy. Whatever goes on first, penetrates best. So whether you’re fighting wrinkles, zits, or sun spots, the most active ingredients should be applied first.

If you’re using two products for two different problems, apply one to bare skin in the morning and the other to bare skin at night so you’re guaranteed 100 percent efficacy from both. After treatments are in place, smooth on other items in order of density, from thinnest (serum) to thickest (sunscreen or night cream). The exception is retinoids, which could irritate those with sensitive skin if applied first.


Damp skin acts like a sponge, quickly absorbing whatever comes its way. (That’s damp, not wet.) This rule applies to almost every product—even retinoids. The only exception? Mineral-based sunscreen. It’s not absorbed. It’s designed to sit on the surface of the skin and reflect the sun’s rays. On damp skin, mineral blocks tend to run, give uneven coverage, and look chalky.


When you wash your face with lukewarm water instead of cold, you raise the skin’s temperature slightly, causing blood vessels and pores to dilate in an effort to cool you down. Space between the cells means there’s a greater surface area for absorption, which helps product get in. Ingredients move through skin and interact with cells more quickly when the skin is warm.


One of the best ways to boost absorption is to top ingredients with a lotion or cream. Thick creams with large amounts of natural butters and oils make the best occlusive agents. But don’t start slapping Vaseline over every product from your medicine cabinet. And you should never do it with retinoids, acids, vitamin C, or hydroquinone. You can essentially double their strength and create lots of irritation. Also, skip this entirely if you’re prone to acne.

If you need to add a creme, try applying Peptides Firming Night Creme after the serum.


These line-fighting superheroes do their best work under cover of darkness, because both prescription and over-the-counter versions degrade and weaken in the sun.

Another distinct advantage night has over day: Skin temperature rises by about half a degree while we sleep, because more blood is shunted to the skin, away from internal organs. And with greater warmth and blood-vessel dilation comes better penetration. Though it’s not an enormous difference, your skin does absorb more overnight. This pertains to any ingredient you apply before bed, not just retinoids.

Try EILEEN MAI® Retinol Skin Smoothing Serum. If your skin is sensitive, choose  All-in One Younger Skin Serum instead.

11557114_sTRY SERUMS

When you want maximum impact from a fragrance, you buy the perfume, not the scented body wash. Similarly, you’ll find the strongest dose of active ingredients in serums—not, say, cleansers. A serum is a concentrated source of an active ingredient in a simple form that penetrates very quickly and completely, unhindered by lotion-type emollients that make it difficult for actives to sink in.


Some ingredients are notable power couples. Sunscreen and antioxidants were born to be married. As the former absorbs UV rays, the latter neutralizes the free radicals created by those rays before they can do damage. If your SPF doesn’t include them, layer an antioxidant serum underneath. Retinoids and hydroquinone are another dynamic duo—one typically prescribed for the dark splotches of melasma.

EILEEN MAI® Vitamin C Daily Protection Moisturizer SPF 30 is an all-in-one bottle for your skin’s need during the day: moisturizer, antioxidant, sunscreen, brightening and anti-aging.


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